Customer Relationship Management
Overview
The CRM module helps you track customer interactions, manage relationships, and monitor your sales pipeline.
Customer Profiles
Each customer has a detailed profile showing:
- Contact information — Name, email, phone, address
- Order history — All past orders with status and totals
- Interactions — Notes, calls, emails, and meeting logs
- Lifetime value — Total spend, average order value, order frequency
- Tags — Custom tags for segmentation
Interactions
Log customer interactions to maintain a complete history:
Interaction Types
| Type | Icon | Description |
|---|---|---|
| Note | 📝 | Internal notes about the customer |
| Call | 📞 | Phone call log with notes |
| ✉️ | Email communication summary | |
| Meeting | 🤝 | In-person or video meeting notes |
Adding an Interaction
- Open the customer profile
- Click Add Interaction
- Select type, enter notes, set date
- Save — appears in the customer timeline
Customer Segmentation
Use tags and filters to segment your customers:
- By purchase frequency — One-time, returning, VIP
- By spend — Low, medium, high value
- By product — Product interest categories
- Custom tags — Any custom segmentation you need
Dashboard
The CRM dashboard provides:
- Total customers and new signups
- Top customers by revenue
- Recent interactions
- Customer activity timeline
tip
Regularly logging interactions helps your team stay aligned on customer relationships and provides valuable context for support inquiries.